Market research firm, IHS points out that as the total cost for digital signage continues to decrease, expanded deployment becomes more feasible in many industry sectors. According to a new report from IHS Inc., overall revenue for the digital signage market, which includes LED-based signage, is expected to increase by 10 percent in 2015 and 7 percent in 2016. IHS cited the availability of larger panels, ultra-narrow bezel video wall displays, higher resolution, lower power consumption and a variety of content management software available in the market as factors that will contribute to the increasing revenue.
IHS noted that software revenue for digital signage increased 21 percent in 2014 compared to 2013, generating $431 million. Media players and set-top boxes (STBs) posted the next largest increase of 19 percent. Digital out-of-home media revenue followed at 11 percent.
“As the 4K ecosystem continues to mature, further revenue growth for media players, set-top boxes and PCs will be driven by the expansion of 4K digital signage solutions,” said Sanju Khatri, director of digital signage and professional displays for IHS Technology. “An increase in the availability of 4K media players, along with decreased costs for entry into the space, will help propel strong growth this year and in 2016.”