Arvest Ballpark and the Northwest Arkansas Naturals partnered with LED display maker Daktronics. The Northwest Arkansas Naturals are the Double-A Texas League Affiliate of the 2015 World Champion Kansas City Royals. Daktronics designed, manufactured and installed an LED display for the ballpark before the first pitch this spring season.

“We’re extremely excited about adding this new technology to Arvest Ballpark,” said Northwest Arkansas Naturals General Manager Justin Cole. “It allows us to bring our fans high-quality content, statistics and video throughout each Naturals game. We can’t wait for our fans to see it during the 2016 season and beyond.”

The new Daktronics display measures 17 feet high by 66 feet wide and features a 13HD pixel layout for crisp, clear imagery. The display can employ variable content zoning to allow the showing of one large image or multiple windows of live video, graphics, animations, instant replays, sponsorship messages, and up-to-the-minute statistics.  According to Daktronics, the display offers industry-leading environmental protection to ensure long-term reliability.

Perry Grave, Daktronics sales representative said, “The new technology enhances the baseball experience for fans, players, and coaches alike. It really looks great on game day and will continue to provide entertainment for years to come.”

The Naturals will also receive a bank of hours from Daktronics Creative Services for the creation of digital content.