As expected, Circa Towers in Downtown Los Angeles, unveiled a series of giant LED screens that cover much of the facade of the nine-level parking structure beneath the towers. Architecture firm Harley Ellis Devereaux designed the residential and retail tower structures. The 46-story towers (including the nine-level parking structure) hold 48,000 square feet of retail space and include 290 residential units and 63 hotel residential units.
The $500 million Circa Towers high rise development. The displays on the lower levels include one slightly concave and one curved, convex portion. LED-Display maker Sansi North America designed and built the custom displays for the structure located at 12, and Figueroa streets, outside of the STAPLES Center and L.A. Live.
The displays include three large-format LED video displays. Also, a series of color-changing architectural lighting features run vertically along each tower, and metal architectural fins help blend the displays into buildings’ exteriors. In total, the displays utilize over 17 million pixels to cover the 18,200 square feet of digital display technology.
SNA worked with YESCO, a U.S.- based custom signage integrator, for manufacturing and installation of the secondary steel structural components and the deployment and integration of the electronics for all digital assets.
“This is really a first-of-its-kind digital display installation on the west coast,” said Jason Helton, executive vice president of SNA. “It’s an interesting mix of radii, seamlessly integrated into the design of this incredible project, and the end result will be a Times Square-like experience for Los Angeles.”
Circa is adjacent to L.A. Live, a sports and entertainment district home to 10 exterior LED video displays from SNA.