Magneti Marelli of Milan, Italy is showcasing its technologies and products at the CES (Consumer Electronics Show) in Las Vegas and the NAIAS (North American International Auto Show) in Detroit.
At the CES, the automotive sector had two primary themes, connectivity and displays. Magneti Marelli exhibited these themes at the off-site demo event staged in Las Vegas and also revealed the company’s advanced technologies for lighting, infotainment, telematics, and powertrain.
Many of the Magneti Marelli technological solutions are adopted on the new Alfa Romeo Giulia Quadrifoglio that is at the 2016 North American International Auto Show (NAIAS), scheduled from 11th to 24th January, in Detroit. Magneti Marelli collaborated with Alfa Romeo to produce the distinctive headlamps and rear lamps of the Giulia.
The Giulia Quadrifoglio headlamps are made with Xenon technology equipped with AFS (Adaptive Frontlight System) technology that employs a 35W lighting module that increases the lighting capability by 200% compared to standard halogen headlamps.
The company adopted LED technology for DRL (Daytime Running Light), position lights, cornering lights, and for the indicators. The LED-based rear tail lights offer a distinctive style that contributes to the straight and dynamic line of the car.
The new Chrysler Pacifica uses Magneti Marelli Automotive Lighting in its headlamps (halogen and Xenon) and rear lamps (bulb and LED).
The second-generation Chevrolet Volt hybrid electric vehicle comes with Magneti Marelli Automotive Lighting eLight LED headlamps and rear lamps. Also, both halogen and Xenon headlamps as well as LED tail lamps are on the new Chevrolet Camaro.
The new Audi A4 features Magneti Marelli lighting technologies at the model’s debut in Detroit with the All-Road version. The Avant model uses LED-based rear lamps, Bi-Xenon 25 watt headlamps. The All-road model has LED headlamps and Matrix LED headlamps, fitted with individual and independent LEDs that harmonize their real-time light emission intensity depending on the speed and type of route.
Magneti Marelli also supplied its Automotive Lighting LED rear lights for the new Mercedes-Benz E-Class.
At the Consumer Electronics Show (CES) in Las Vegas, Nevada, for the second year Magneti Marelli held an exclusive off-site demo event in Las Vegas to show off some of the company’s selected hi-end technologies including solutions for lighting, infotainment, telematics and display, powertrain.
Magneti Marelli displayed its full-LED Matrix Beam module which is a combination of LED full beam headlights with an adaptive system for the guidance of the light beam through the LEDs’ selective activation.
The company also showcased its OLED-based rear lamps, that contain red and amber OLEDs and offer a homogeneous appearance regardless of perspective. The company demonstrated that when the tail light is off, the OLED elements appear to be a silvery mirror. Magneti Marelli also showed signalling lamps that had pedestrian notification of turning.
The company created a special app for iPad that allows users to adjust the colors and luminous intensity of the headlamps and rear lamps.