Press Releases

Cree Reinvents Light Experience with New TrueWhitePlus Technology

New LED Platform Delivers Best Lighting Experience, Optimized for Each Application


Durham, North Carolina USA— Cree, Inc. (Nasdaq: CREE) reinvents the LED light experience with the introduction of TrueWhitePlus Technology, a spectral control breakthrough that delivers better light experiences. Using innovative Cree®LED technology that optimizes the spectral content of the light to deliver lighting experiences people prefer, Cree TrueWhitePlus Technology makes objects, spaces and any environment more appealing, ultimately providing light quality and performance not available elsewhere.

“Cree’s TrueWhitePlus Technology ushers in a new era of light that goes beyond what was possible before to deliver better light experiences that people prefer,” said Rob Glass, Cree vice president, advanced technology. “Cree TrueWhitePlusTechnology outshines other lighting technologies by providing customers the light they want, where they want, how they want for each application.”

TrueWhitePlus Technology will enable LED innovations that are not possible with incumbent technology, leading to better light experiences that help people feel safer, more alert and more productive. The breakthrough technology is targeted to appear in Cree’s LED components and commercial lighting solutions this year.

The breakthrough technology will be demonstrated at Cree’s booth at LIGHTFAIR International in San Diego.  Visit Cree at booth #2637 from April 26-28 to see demos of this new technology.

About Cree, Inc.:

Cree is a market-leading innovator of lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications. Cree believes in better light experiences and is delivering new innovative LED technology that transforms the way people experience light through high-quality, interior and exterior LED lighting solutions.

Cree’s product families include LED lighting systems and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree’s products are driving improvements in applications such as general illumination, electronic signs and signals, power supplies and inverters.

For additional product and Company information, please refer to

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that actual savings and lifetimes will vary from expectations; the risk we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of our new products; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 28, 2015, and subsequent filings.

Cree® is a registered trademark and TrueWhitePlus is a trademark of Cree, Inc.

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